Diddy’s Twin Daughters Launch Clothing Brand 12twinty1 Amid Father’s Legal Troubles

 

Jessie and D’Lila Combs, the twin daughters of music mogul Sean “Diddy” Combs, have officially stepped into the fashion world with the launch of their new clothing line, 12twinty1. The brand’s name is a nod to their shared birthday, December 21, and represents more than just a date — it’s a symbol of their identity, connection, and creativity.

The 17-year-old twins made the announcement on Instagram on Tuesday, unveiling their joint venture as their father awaits sentencing after being found guilty earlier this month on two counts of transportation to engage in prostitution.

“We’ve been waiting our entire lives for this moment — and it’s surreal to finally share it with you,” the twins said, as quoted by AllHipHop. “This isn’t just a brand. It’s our story. Our bond. Our roots. 12twinty1 was created with purpose, built from who we are, not just what we wear.”

They elaborated on the deeper meaning behind the name:

“The name reflects our birthday, December 21st. But it means so much more: 1 is bold, fearless, and marks the beginning of something powerful. 2 speaks to love, connection, and harmony, the essence of our twin hood. We’ve spent so much time pouring our hearts into creating a brand that speaks to everyone. It’s more than fashion, it’s about identity, confidence, and being seen. This is just the beginning. Stay tuned. We cannot wait to grow this with you.”

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The announcement sparked comparisons to their father’s own legacy in fashion, with many fans recalling Diddy’s influential clothing line, Sean John. He sold a majority stake in the brand to Global Brands Group in 2016, but later bought it back for $7.5 million in 2021 after the company went bankrupt.

Meanwhile, Diddy’s legal troubles continue to unfold. Although he was acquitted of the most serious allegations — including sex trafficking and racketeering — he was found guilty on two federal counts of transporting individuals for prostitution. He faces up to 20 years in prison.

Diddy’s sentencing is scheduled for October 3, and until then, he remains in custody after a judge denied his latest bond request.

While their father’s legal future remains uncertain, Jessie and D’Lila are forging their own path, stepping confidently into entrepreneurship and shining a light on sisterhood, purpose, and personal expression.